William George rum was created by two South African brothers. The drive to honour their two grandfathers, who pursued honesty and embodied strength, led to the pursuit of perfection. This unique blend was crafted with passion and commitment to offer the world an exceptional taste, so you can once again embrace the iconic experience of white rum.

The compass, which represents an iconic symbol in the history of rum, points to 11 degrees west. The direction signifies true north calculated from Victoria Falls at the time when William and George reside in Africa. True north interpreted as "the right path" translates "honesty" as a core value to our brand.  

While the font was taken from the birth certificate of George, the handwriting was taken from a special letter that William wrote to his wife decades ago. It helps us remember that such strong love drives us forward in the pursuit of true happiness. And so we raise our glass to "blissful happiness for decades of time".