What started as a passion for Tequila grew into an appreciation for mezcal, and quickly evolved into an obsession with Agave Spirits.
After discovering South Africa's very own version of Agave (Agave Americana, growing in the famous Karoo region) and it's burgeoning Karoo Agave spirits brands (like Leonista, Three Agaves & The 4th Rabbit), and following an extensive research and development phase, our passion eventually developed into an understanding of the opportunity behind to introduce "Karoo Agave" - and the finest African spirits we have to offer - to Europe, and the world.
So, 350 years after the Dutch settled in the Cape Region, we have established a route back via Amsterdam, for Southern Africa's finest of spirits. Thus, we welcome Authentic Artisanal African Spirits to Europe…
is to grow a disruptive business model challenger to the legacy Spirits market, offering an alternative that is focused on how independent spirits brands can make a responsible & sustainable impact - by providing a better quality product while vertically integrating a value chain between producer and consumer.

Director, Founder & Principal Owner - Europe
Amsterdam, The Netherlands
International experience in branding, strategy, creative, digital, content, marketing, management and operations.

Managing Director & Partner - Global
Cape Town, South Africa
Serial entrepreneur, investing in early-stage companies and incubators, with 29 years in the import of luxury goods.

Business Development Manager - Africa
Cape Town, South Africa
Extensive experience in brand management, marketing, and events, with multinational brands across southern Africa.
is to provide the highest-quality, authentic, artisanal, African spirits - both ethically & sustainably produced - and establish a relationship directly between the producer and the consumer.

Export, Freight, and Importing African Spirits to Europe

Processing & Warehousing in European Transport Hub

B2B Shipping & D2C Delivery Fulfillment
Unlock the European market. We build custom B2B and direct-to-consumer pathways to get your products into the right hands. From logistics and distribution to high-impact marketing, we provide the full-scale support needed to grow your business - no limits attached.
Grow your reach by showcasing your products alongside a curated collection of premium African spirits. We help you educate your audience through immersive tastings - allowing customers to savour your flavours while connecting deeply with your brand’s story.
Let your product take centre stage in our expert-led mixology classes. Customers will taste your products, master signature cocktails, explore unique flavour pairings and expand their knowledge through interactive sessions, as they shake, stir, and pour your brand into their daily lives.

Photography, Design, Merchandise, Website & Ecommerce

Workshops, Product Tastings & Exhibitions

Sales, Events, Promotions & Database Management
Copyright © 2024 Authentic Artisanal African Spirits Europe B.V. - Trading as AAA Spirits Europe - All Rights Reserved. | KVK No.77047427 | BTW NL860883449B01
Created by @Dig8talSavant | www.Dig8talSavant.com
In order to function optimally, this website uses your data. By continuing, you accept our use of cookies. We WILL respect your privacy!
Drink Responsibly.