What started as a passion for Tequila, grew into an appreciation for mezcal, and quickly evolved into an obsession with Agave Spirits.
After discovering South Africa's very own version of Agave (Agave Americana, growing in the famous Karoo region) and it's burgeoning Karoo Agave spirits brands (like Leonista, Three Agaves & The 4th Rabbit), and following an extensive research and development phase, our passion eventually developed into an understanding of the opportunity behind to introduce "Karoo Agave" - and the finest African spirits we have to offer - to Europe, and the world.
So, 350 years after the Dutch settled in the Cape Region, we have established a route into Europe, via Amsterdam, for Southern Africa's finest of spirits. Thus, we dubbed them: AAA Spirits.
is to provide the highest-quality, authentic, artisanal, African spirits - both ethically & sustainably produced - and establish a relationship directly between the producer and the consumer.
is to grow a disruptive business model challenger to the legacy Spirits market, offering an alternative that is focused on how independent spirits brands can make a responsible & sustainable impact - by providing a better quality product while vertically integrating a value chain between producer and consumer.
Managing Director & Partner - Global
Cape Town, South Africa
Serial entrepreneur, investing in early-stage companies and incubators, with 29 years in the import of luxury goods.
Export, Freight, and Importing African Spirits to Europe
Processing & Warehousing in European Transport Hub
B2B & D2C Shipping & Delivery Fulfilment
Photography, Design, Merchandise, Website & Ecommerce
Workshops, Product Tastings & Exhibitions
Sales, Events, Promotions & Database Management